Scope of Work
+ BRAND IDENTITY
+ PRODUCT and PACKAGING DESIGN
+ WEB and GRAPHIC DESIGN
+ CREATIVE DIRECTION
Canabird is a boutique accessories brand that focuses on providing high quality products free from plastic. Their first signature item is biodegradable, and each purchase plants a tree. Canabird is changing their industry one signature product at a time. We collaborated with Canabird to design and creative direct their brand launch, create their product and packaging, website, and print materials.
After a conversation with the founders, we developed an identity that reflected their modern, minimal, and subtle nature. Canabird’s product line is tailored to the cannabis industry, but not exclusive to. They ultimately create good products for conscious people, which we conveyed through a professional logo. The cana leaves are non-descript and are hidden in plain sight for those consumers who would notice.
With the branding complete, we move onto sourcing a high quality vendor and developing the product. We designed the shape, material, color, and packaging of the swabs. RGD tested multiple samples from many vendors to find the perfect Stix. The product launch was strategized and executed in collaboration with Canabird.